Protean is one of the key IT enabled service providers engaged in conceptualizing, developing and executing nationally critical and population scale Greenfield technology solutions. The company has extensively collaborated with the Indian government over the last 25 years in creating digital public infrastructure and developing innovative citizen centric e-governance solutions.
In our design journey, we grappled with an outdated design that needed a modern touch and encountered an initial project brief that lacked clarity, requiring further definition. Additionally, we faced the task of effectively showcasing a comprehensive array of services and managing a content-heavy timeline, demanding a thoughtful and user-friendly presentation approach.
To tackle these challenges, we conducted thorough user research and implemented a rigorous content segmentation strategy. This approach aimed to minimize the need for excessive clicking and scrolling, ensuring a streamlined and user-friendly experience for visitors to easily access and navigate the content.
Our primary goal was to engage users and encourage them to explore the entire website, so we implemented an immersive scrolling and interactive elements.
We conducted a comprehensive study of international brands at the Dubai Expo and observed their exceptionally high UI standards. Meeting these standards proved to be a significant challenge for us, requiring a concerted effort and attention to detail.
Our primary target audience was comprised of established entrepreneurs and business professionals, typically ranging in age from 32 to 50 years old. They were actively seeking investment opportunities to fuel the growth and expansion of their companies.
Their design language was characterized by a visually dynamic approach, incorporating lively motion elements that added a sense of energy and engagement to the user experience. Distinctive semicircular shapes were strategically used to create a unique and memorable visual identity.
The client had already provided us with specific color schemes and typography guidelines, and our task was to adhere closely to these directives. This required us to work within the predefined color palette and typography choices, ensuring that our design aligned seamlessly with the client's established branding standards.
The introduction of a dedicated "Awards and Certifications" section served as a valuable platform to highlight the company's achievements and growth milestones. This section was strategically designed to showcase the company's progress and recognition, underlining its commitment to excellence and continuous advancement.
The "Timelines" section held paramount importance in the entire landing page, earning it the top spot in terms of priority and prominence. Recognizing its significance, we positioned this section prominently on the cover to immediately capture visitors' attention and provide them with a comprehensive overview of the company's journey and key milestones.
Designing the services section was a substantial endeavor, primarily due to the intricate data segmentation process, which demanded significant time and attention. After thorough analysis, we honed in on the essential keywords and, in alignment with the client's brand identity, developed a visually engaging and dynamic rotating semicircular design to effectively present and highlight their range of services.
