'Fyp' is a neo-banking platform for the tech-savvy generation to open up a digital bank account, invest and learn money management. Fyp aimed to progress with an ideology to educate youngsters with money management skills for life and to promote cashless transactions amongst them.
The biggest challenge was to understand the mindset of the teenagers and their parents and create a brand system that will resonate with the target audience, create trust and instill money management knowledge through engaging visuals.
With a detailed survey we understood the nature of teenagers, and created a brand identity that well-aligned with the current trends and needs of young individuals. To establish trust and credibility we created a stable brand system, crafted a trendy UI and user friendly UX to enhance engagement.
With a detailed survey we understood the nature of teenagers, and created a brand identity that well-aligned with the current trends and needs of young individuals. To establish trust and credibility we created a stable brand system, crafted a trendy UI and user friendly UX to enhance engagement.
Extensive research was conducted to understand the services that ‘Fyp’ aims to offer, their core values, the ideology they follow and their target users. This helped us to draw certain keywords that defined the brand clearly.
Fyp emphasizes on educating youngsters about money management through mobile application where they have incredible lesson plans devised to help teenagers learn money investment, saving, stock market, build their portfolios and more. With an add on parental control feature, parents can too administer the growth. By introducing a trendy Visa card, they also promote cashless transactions.
The target audience of Fyp is teenagers and young adults, typically ranging from ages 13 to their early twenties. Fyp aims to cater to the tech-savvy generation, which includes individuals who are comfortable with digital platforms and mobile applications.
‘Fyp’ was in search of an icon with the initial that is bold and can be easily reflected on different brand touchpoints. We came up with a strong icon that shows growth under a safe guidance. A logo extension was also designed with their full name ‘Fyp money’.
We aimed at creating a brand personality that is innovative, educational as well as friendly. The tone of voice being mature yet fun a bold color palette was used.
The pattern used over the collaterals is derived from the logo to increase the recall value of the Fyp icon and maintain cohesiveness across all brand collaterals. Along with the collaterals we also designed a debit card for Fyp to promote cashless transactions.
Our challenge here was to introduce a neo-banking app just for teenagers and it was crucial to develop trust amongst the user base through a secure and immersive experience. The initial study showed that a few Indian apps were existent at the time. A detailed study was conducted noting the USP’s and the gaps that the prime competitors had. Our research data helped us understand the psyche of target users, discover the most pressing pain points, such as lack of privacy, fear of uncertainty and endless struggle in figuring out the process of the app.
A fun pastel color palette was used that created a friendly look and feel and aligned with the users preference. We made sure to represent everything on the app visually with the help of illustrations and ensured that everything looked cohesive to motivate and engage the user.
Cleaner and simpler wireframes were used in order to deliver right information to the users without much hassle. The app has a blend of mature, friendly yet professional look and feel. User preference being our top priority we provided both light mode and dark mode for the app as end users were youngsters and their parents.
Earlier we designed a website for Fyp that consisted of minimal characters and funky look and feel. After launching the website and successfully running it for a span of time we were approached again for the website revamp project.
We believe, as a brand evolves and expands its target audience, it's essential for the design to evolve accordingly to maintain relevance and connect with the new user base. As the brand evolved we transitioned from a minimal yet quirky design to a bit more mature look and feel.
We revamped the website with a more sophisticated approach without losing it’s playfulness. By introducing Neo-brutalism style of design we were able to achieve a fun and professional look and feel. We used deep shadows and a pastel color palette with striking contrast to make the website more memorable and intuitive.
