We follow a lot of people on social media who provide content on various things that could include fashion, lifestyle, social cause, environment, etc. We follow them because we find their content interesting. They often feature some products or tell about some business, service or ideas through their posts and stories and we check those things out, here, the aim of that business, as well as the influencer, is almost achieved. Our buying choices are often influenced by the people we follow and the product they trust in and that is exactly how influencer marketing works. Businesses find various methods to grab and bring your focus towards them on digital platforms and Influencer marketing is one of those methods.
What is Influencer marketing?
Various people on social media can help you in marketing your product or service to people based on the trust they have built-in their audience or followers. Mouth publicity or word-of-mouth marketing is still the most effective way of gaining the trust of the audience in your brand. Influencers are some famous personalities or celebrities who have a large number of followers, they promote your products or services on their social channels to make their followers aware of your brand. Instagram is by far the most effective platform for influencer marketing. In short, Influencer marketing is the way to gain the trust of the followers of influencers who trust them, in your brand so that you can reduce your efforts of reaching out.
The growing trend has shown businesses the importance of influencer marketing and how partnering with the influencers with the high-engaged following can be a cost-effective and easy way to gain the trust of people and increase your reach. There are two kinds of influencers on social media, Micro/ Nano Influencers - ones with followers up to 100K and Mega influencers - ones with more than five million followers. Most of the influencers or the influencers that are active in promoting brands are mostly Micro or Nano influencers as they have realistic profiles that people could follow, unlike Mega influencers who are mostly celebrities with their profiles displaying a dreamy-lifestyle.
Why do businesses need influencer marketing?
How to find the right influencers for your business?
How to analyze the ROI on Influencer Marketing?
You won’t invest in anything if it doesn’t provide the required or satisfactory return on investment. Marketing through your profile or website will easily let you know the analytics to measure your success but when it comes to influencer marketing you might have to ask the influencers for the data. The basic information can be taken from the people’s engagement in the promotional posts that are put up by influencers.
Influencer marketing is being opted by more and more businesses by seeing how effective it is in marketing the products while gaining the trust of your target audience easily. It is a cost-effective way for all businesses as various kinds of influencers will suit your budget and serve your purpose.