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Aug 26, 2021   |   by Aishna Pathak

How to integrate offline and online marketing for better brand building

Amidst the ongoing debate of which marketing practices to choose from- Online or Offline, companies tend to forget the real challenge. It's about reaching to maximum people through Branding Services 
How to Integrate Online and Offline Marketing
With the growing number of internet users, it has become impossible to just explore one marketing channel and cater to the expected results.


So instead of fighting over which marketing mediums, marketers can just integrate offline as well as online marketing in their strategy for effective results. Let's check out how that can be done:

Offline Marketing

It is the traditional form of marketing your products. Earlier when people did not have excess to the internet and technology, they use to market their product through mostly print mediums.

Flyers, packaging, mouth-to-mouth promotion, newspaper advertisement, etc. were chosen as the medium to market the products. It was effective enough because people show more trust and interest in the product and promotion that is in front of them.

Even decades later, Offline marketing is an effective, most used mode of marketing, and the one that attracts a larger part of the audience if the strategy behind the ad is well thought of.

Offline and Online Marketing
Online marketing

The Internet has opened doors for major marketing opportunities. Digitalization has made marketing easier and more attractive. Internet users are increasing every day and businesses do not want to miss out on any opportunity to reach out to them.

The Internet makes it easier to market your product or service to a large number of people regardless of their geographical location. Online marketing could be done through social media, websites, emails, online advertisements, etc.  

Benefits of offline marketing
Benefits of Offline Marketing

  • Builds trust

Offline marketing gives your audience something tangible to set their trust on. It makes it an effective way of marketing and is good for creating a good reputation faster and easier in the market. Offline marketing gives you a better opportunity of creating a good impression on your audience by building a direct relationship with them. 

  • Better Recall Value

Offline marketing appears in front of people more often and through creative designing and appealing content, businesses can create a good impact on their audience which would stay with them for a long time. The businesses need to maintain and work for customer loyalty because that is what matters for your business' persistent growth and good reputation.

  • Multiple promotional methods

In offline marketing, you have multiple options to market your brand. You could choose to promote your product through television, radio, magazines, newspaper, leaflets, brochures, etc. and you could choose the suitable one according to your business' budget and target group. This is, therefore, a much affordable option for people and businesses.

Benefits of online marketing
Benefits of Online Marketing

  • Creativity

The Internet provides you with a lot of options, tools, and other resources to create and market your product in the most appealing, attractive, and creative way. Creativity is the key to win your audience’s attention and to turn them into your potential clients. Online marketing is affordable and beautifully presents your brand.

  • Larger audience

The Internet has a large number of users and they are present worldwide so if you choose online marketing, you could promote your brand and market your products to a large number of people regardless of their location. A larger audience increases your chances of turning more people into your potential clients. 

  • Detailed Targeting

You could easily make changes to your design, delete the ones that are not effective enough, and make other important changes easily. Apart from this you easily know the demographics of your online platforms too. It helps you in understand your customers’ engagement with your branding services . It becomes easier to make the required changes based on those demographics.

Both the methods have good enough benefits for your business so,

How can you integrate offline and online marketing for better brand building?
How to integrate Online and Offline Marketing

  • Show you online presence through offline methods

Both online and offline marketing is important so if you want your audience to connect with your business through both the methods, you could show them your online presence on offline promotion options. Mention your email id, social media link, website, etc, on your packaging, brochures, TV and radio commercials, leaflets, visiting cards, etc.

  • QR codes

QR codes make it faster and easier for your customers to reach your online platforms directly just by scanning the QR code that you could mention in your print promotional tools. These QR codes can also be used to provide your audience with online offers and discounts. 

  • Include customer reviews in your print deliverables

Online platforms allow you to connect with your audience and make it easier for you to know their feedback and reviews. Feedback and reviews could be printed and shown on the offline marketing tools to build your audience's trust in your brand and to create a good image of your business.

  • Online competitions for offline giveaways

You could start various online competitions to offer people discounts and free giveaways. The winners could be provided with your brand’s products as giveaways. This will not only promote your product but will also keep your audience engaged with your brand.

  • Online marketing of events

You could arrange some events to build your audience and potential clients, connect with them on online platforms and you could promote your event on the online platform. Make the most out of your business by using both methods together.

Conclusion

Online and offline marketing both have their importance in the market where there are people who use the internet and who still get knowledge about things from offline and traditional ways. Integrating the two marketing methods would make it easier for your business to reach to both of your target audience at the same time and would create a better relationship and reputation in the market. You could choose either one or could integrate them both to draw better results for your business.