Aug 08, 2020   |   by Niddhi Bhangdia   |    Branding

What is Branding and Why Branding Design is Important

What is Branding

What is Branding and Why Branding Design is Important and how it impacts costumer's decisions to buy and get your services? You will get all the answers here just stay tuned.

"Branding is a process which directly impacts costumers to buy and get your services" and people always ask me to clear their doubts on what is branding? Things required to create a brand below I mention the main strategic points about branding.

what is branding

What Does Branding Means

Branding design is an image or logo which directly impacts customers ' eyes. For easy to understand what is branding. below we showcase the infographic format of how actually branding works in your business.

branding info graphic

And if you are logo design, UI design, and graphic design agency owner. So, many times your clients asked you about the important terms which I mention below.

  • what is branding?
  • what is branding strategy?
  • why brand strategy is important?
  • what is the importance of branding?

What is Branding

A brand is not just the math of logo designing at all? it is a vast figure of one subject logo design that defines brand identity.

Some people I see that after creating a logo they say "this is our branding" it is totally a misconception over your mind only.

To be a brand you need a hard time struggling to compete for your self to stand in a global market where you can engage your costumers. to be a brand it depends on you which agency you choose for best creative design and branding, this depends on you.

Case Study of Amazon, Flipkart, and Snapdeal Branding

 

Amazon Branding Case study

Source: google.com

Amazon has always focused on its branding and customer satisfaction by providing products that match their budget and demands. It provides customers with the best quality things at the lowest possible price which attracts most of the customers especially middle-class customers.

 

Source: amazon.in

Amazon provides on-time delivery and has a wide range of products and hundreds of brands to choose from which gives them the trust of customers and increases potential customers. Amazon takes the needs and urgency of the customers into consideration which keeps them on the top at customer satisfaction.

Amazon has designed the perfect promotional accessories and logos which are easily recognized by the people giving Amazon its unique identity. Identity creation or branding is the most important thing in business to build trust in people towards your business. The unique logo of Amazon and its packaging has contributed to its growth.

Feedback and reviews are the most important things to consider when a business is started because it tells about the customer complaints, suggestions, and if they are satisfied with your service. Amazon considers all the reviews and feedback on their page to make sure the clients are satisfied and make corrections in their service if anything goes wrong.

Flipcart branding case study

Source: google.com

Flipkart was initially started as a book store and diversified as it grew from selling books to electronics, clothing, e-books, etc. This shows the popularity of this fabulous branding strategy, That it has been innovative from the start and this is one of the reasons why Flipkart stands strong with its competitors.

 

Source: flipcart.com

It built people's trust by bringing Cash on delivery option when they were skeptical about making online payments to the online shopping websites that were still new for the people to get used to. Customers grew as they built trust in the company and its services.

Flipkart believes that to keep the customers happy, employee satisfaction is also important as they are the ones who will deal with the customers, their needs and complaints and therefore Flipkart makes sure the employees are satisfied by dealing with all their queries and problems and making it easier for them to communicate.

Flipkart has an app-based model that makes user interface and user experience better which is easy to use anytime and anywhere. The ease in using the website attracted the customers towards the brand and built trust and popularity of it.

Snapdeal branding case study

Those who are looking for what is branding they should definitely learn Snapdeal branding case analysis. It set its foot in the market Snapdeal initially brought offers life referral codes where customers were paid a certain amount on referring it to other people and first-order free offer; this increased the usage and traffic on the website resulting in increasing customers.

 

source: snapdeal.com

It started adding more and more products in its services to beat the other competitors rising in the market and also started doing rigorous email marketing to build potential customers and to keep the registered ones updated.

Snapdeal focused on rigorous advertising and marketing to promote the brand which has by now had started to get more and more competition in the market. It used TV campaigns and billboards which often were designed and put up along with other brands' advertisements to show the competition.

Snapdeal received a great deal of funding and it acquired various websites and companies to build itself. The company built relations with al lot of retailers in the market to buy and sell their products and reach out to as many customers as possible.

What Is A Brand Strategy

Brand strategy a small word with deep meaning. Branding! Have you ever wondered what makes the brand? Well, the answer to this question is the buyer's experience. How costumers and buyers connect with your product. buyers focus on branding and brand identity.

The next time a customer comes to buy the same product, they will think about the last experience of Branding them with your brand.

Companies who create these products market the product in such a way that you will get the exact experience which they wanted to convey through their advertisements.

Why Brand Strategy Is Important

  • Brand strategy is dependent on If your brand is successful enough then it doesn’t take much time to get into the market and become marketing giant 

  •  An effective strategy can give your brand a major edge which will help in growing higher in these competitive markets.

  • But, for that, you need to know exactly what “branding” means? A brand is like a promise to your customers.

  • When you create an item or provide a service, customers can expect something unusual out of it from your competitors and it will help you differentiate from them as well about what is branding?

  • Your item or service might be similar to your competitors but what actually going to set you apart from them is your branding guidelines and what are your offerings.

  •  

branding

What Is The Importance of Branding?

Branding is very important for a business.

Do you see yourself as an innovative trendsetter or an experienced genius? Your product would be a premium quality high cost or the medium quality average cost? You can’t rank the best in both of them simultaneously if you have your own branding.

You can’t provide all the things people require altogether. It all depends upon your target customer’s needs and expectations. In the past, branding just referred to putting a name on a service for the purpose of ownership.

But slowly people began to realize that putting an image or symbol on their services made their audience remember the brand and also achieve a sense of trust and recognition for their asset.

Well, it’s 2020 and people still prefer to add a branding company’s logo and name to gain trust and become dynamic in the market.

Strong branding is formed when people can relate with you on every platform- let it be from social media to billboards or from website design to packaging.

 Branding Principles

brand

What is branding and why it is important for business

Determine Your Target Audience

The very first step before beginning any branding is to know your target audience. You must know whom your branding will be speaking to, your product is serving to what category of people, who is going to buy your services, and why you want to create this business?

Once you find answers to all of these questions then you should go to study your target audience in detail. Create a buyer’s persona and a target market that will act as an influencer for your branding.

Define Your Branding Guidelines

There might be many businesses similar to you in your industry. Focus on writing out what is branding? that one thing out of your business that others cannot copy.

Make sure your brand is conspired by elements that solely define you. Values, Benefits, and qualities are the things that are going to make your brand completely unique.

So take a moment down and jot down the points that will set your business apart from your competitors.

Creating Strong Visuals

Once you have understood your target audience and branding guidelines then you are ready to move to the next interesting part of visually decorating your business to give it a face. And that includes designing the logo, website, typography, social media creatives, product packaging, etc these all essentials included in "what is branding?" whatever your branding demands. These promotional materials will communicate as your brand’s voice.

Have You Ever Thought What is Branding?

Branding is a strategy once all the setup is done, let the brand do some actual work. Once all the designs have been created then start integrating the designs through every inch of your business. You can use your logo across your website, product packaging, visiting cards, flyers, brochures, and every place where it can leave an impression. Social media creatives must help reflect your brand.

 

Things You Should Know About Branding

Use marketing and advertising techniques to reach out to the emotions of people.

A brand becomes successful if all the people in your organization believe in the guidelines and follow them. If you don’t believe in your brand why people will?

And to make an impact on the customer’s mind you need to hammer in their mind. One way you can do that informs your sales and marketing team to use your guidelines when they directly engage with your customers. Encourage them to use your logo, tagline, brand face, and images while they’re giving a demo.

brand

 Give Priority to quality and consistency:

This is the primary cause of why many businesses fail. Always remember, people, use your products, services because you provided them with something magical that they weren’t expecting.

So, ensure that the next time they visit your store or office you provide them the same quality. Or else it will confuse your customers and also discuss with them what is branding it will help them to understand the facts.

Do not Copy other brands and their branding structure!

You need to keep track of your competition when in business. Totally agreed. But in that process don’t try to imitate others just because they’re on a higher level than you.

Your brand guidelines are definitely different from theirs and just because using a strategy their brand got success doesn’t mean it will result in the same way for you.

You can definitely learn from the mistakes of your competitors and it can even give you ideas on how you can improve your brand and set apart your brand.

Branding needs the help of  professionals:

A business let it be of any size must hire professionals to do this work. they know how branding works for small and medium businesses. Because an agency has experts and trained professionals who can assist you in finding out exactly who your target audience is.

They have all the resources and tools and they have been in the business for a long time and they know what is branding?

So here the conclusion is Branding is a strategy but marketing acts as a tactic. Marketing does play a bigger part in influencing the customer, but it is the brand that is going to determine the loyalty of your customers.

Check our more branding resources for more branding trends and tips and if this article what is branding? helps you to understand the fact of branding so shares it with your friends.