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Oct 08, 2020   |   by Aishna Pathak   |    Graphic design

Upcoming design trends in 2020


“Design is intelligence made visible”

New things are coming up every day and to survive in the market you need to follow the trends and stay up-to-date with your work, especially when you are a designer.

Here are the upcoming design trends in 2020-

1. Custom made illustrations

Custom made illustrations are the new and rising trend in the year 2020. It can convert almost 7 times more than the normal or regular illustrations. Unique representations along with bold and bright colors are the way to go and which will be an asset to your business.


2. Bold colors

If you want to generate leads then you should be opting for bold colors in your design. Make use of those colors which will have a good impact on your overall design flow.

Bold-colors3. Strong typo
Bold and strong design typos have a distinct advantage. They are easily readable from a distance and can be read on any type of social media feeds, be it a mobile, laptop, or a tab. At the same time, it also grabs the reader’s attention within seconds. It complements the other design elements too. 


4. Rise of the 3D 

You don’t need to put on your glasses to view any kind of design. The latest and modern techniques are available at your disposal to design in a 3D way. It is not just the design trend of the year 2020 but it is simply going to get bigger and better with people preferring modern designs with a dash of a 3D element in it

Rise- of -3D

5. Keeping it natural!

A natural-looking photo especially the one with real emotions and expressions stands unbeaten.

This trend is soon going to be more famous along with using some simply awesome backgrounds. These photos are the ones that are not natural but as a talented designer, you have to create that magic on your canvas to make it look natural.

6. Back to Gradients  

Gradients were a huge trend back in the year 2017 and now that things are getting bigger and better, the functions also have altogether been changed. Instead of only being a mix and match entity it is now a perfect mixture of blending seamlessly to create a more dimensional appearance.

Gradients design

7. Rise of the motion graphics- 

Who does not like motion graphics? They are the most viewed on the internet and can also generate the required leads as and when you want them to. Motion graphics are also useful for brand positioning and it lifts up the brand value to the next level. An audience can get well connected more and can convert into a lead ten times more.


8. Less is more-Minimalistic designs

Overdoing the designs might create a bad impression on people, keeping it little is the key! Minimalistic designs have always been the main focus of professional graphic designers, they always prefer less design as it always looks more professional as compared to any other design. To keep it simple and minimal, designers have started adding interesting and fascinating elements such as strokes, splashes, and detailed doodles to make it more look more appealing and interactive.


9. Distorted effects in photography-


They look royal and grand, give a lustrous and sophisticated appearance, they work not only on the digital canvas but also on the print and the packaging industry.

Metallic-designGeometric shapes-

You must be remembering the geometric shapes which you drew in school. Well, this knowledge of yours will definitely come handy if you are applying it in designing.

10. Tell stories through your illustrations-

It is a great time to tell stories of your brand through illustrations, and who better can do this than a designer? As a designer, make sure that it is not simply for the sake of it, your brand and all its contents should come alive through your way of storytelling to engage the audience. The digital world is changing and people are accepting new brand stories. People love and prefer to see the brand stories so it is in the hands of the new age designer to lift their game and think about the new and improved solutions for the digital world.

11. Single page and long scroll outs- 
Yes, single page long scroll outs are very much the in trend and will continue to stay for the year 2020.



12. Animated shapes and blobs-

Animated shapes and bobs is an eye-pleaser to everyone. It lifts your design quotient in terms of likability. You can design the blobs according to your requirements while keeping in mind the various design elements but they should not be boring and have a run of the mill design. Animated graphics are also much appreciated for the audience. These kinds of designs are used quite a lot nowadays by the businesses and design agencies.
Animated- shapes- blobs

13. Less navigation 

Imagine wandering on a road and then suddenly losing track of where you were going, It would be terrible right? This is what happens when there is too much of navigation on the website, It may confuse the user and might make it very difficult for the people to use and understand the website. Keep your navigation simple and to the point.

14. Keep it simple 

Crowding too many bold colors together, using many designs, too much use of typography will surely make the design aesthetically bad. Information overload is surely a tough task altogether and it is difficult for you to understand. The best way to communicate via the design tool is to keep it extremely simple and sophisticated to convey your message aptly to the world.

15. Trending colors- 
2020 is the year of the most amazing and exciting colors on board and to use them in your graphics, web, or print media solutions. Colors are important as they help in making the design look good and add a touch to the overall emotions of your audiences.



It evokes a sense of calm and tranquillity in the onlooker's mind and provides a sense of sophistication.

Lime green-

It is now becoming the favorite color of the design community and at the same time, they have a universal appeal. Research showed that Lime green is the most widely used color in all the designing elements.

Earth Tones-

If you are looking for a perfect combination of soft colors, then the earth tones are the way to go and at the same time, they give you a more natural approach to design. Earth tones are going to be the reigning trend for the rest of 2020.


Gold color signifies luxury, opulence, royalty, and wealth. It has always been a favorite color of most of the designers and it is going to continue for the coming years. However, as a designer be careful of not going to extremities with the color gold as it can backfire.

On a concluding note-

As a designer, you need to know the latest design trends in the market. Trends come and go and change rapidly so you should be well aware of the changing design know-how and at the same time how to apply them in your design.