Jul 27, 2020   |   by Niddhi Bhangdia   |    Business

Why Does Your Business Need a Social Media Manager?

Every business nowadays is in such a position that its online presence matters a lot. Right from creating a website to driving off traffic to that website, creating social media strategies to doing the On-Page SEO of the website. Maintaining a Digital Presence isn’t as easy as it looks. To handle your business properly and to take strategic decisions you need an experienced person to do that. Your business can benefit from hiring an experienced individual to handle Social media and Digital Marketing needs. However, many people think that this position is very easy to handle and they can do it on their own. Ultimately that leads to very low productivity from the employees because they were never trained for that position.
Why does your Business need a Social Media Manager
A Social Media Manager is someone who can bring leads to your business organically as well as inorganically. Facebook, Instagram, Twitter has billions on users online, and posting a single wrong post or a tweet can be very damaging for your business. A Social Media Manager can help to convert clients, bring new leads, generate followers for your business. Here are the top 8 reasons why you must hire a Social Media Manager for your Business?

  1. Maintain a Good Reputation Online
    When it comes to a digital world, a social media manager is your business's main representative. He/she is going to be someone who will be interacting with your customers on a daily basis through comments and messages. Your social media manager is someone who can truly make or break your business's online reputation. The content, strategy, and information that need to be available on your business page are well understood by a Social Media Manager so its a best practice to hire him/her. 
     
  2. Attract New Customers
    Most people on the Internet today rely on search engines to find the products and services they need. A Social Media Manager is someone who creates your digital presence and fights hard among your competitors to rank on the top position. They use their knowledge of Digital Marketing and run online campaigns, promotions, advertisements for building brand awareness to attract new and potential customers. 
    Attract new customers
  3. Generate Strategies
    Social Media is not just about sharing pictures randomly. Proper strategies need to be generated in order to get maximum reach for that particular post. An experienced social media manager knows how to stay in touch with the current trends and quickly identify the best outlets for your business and make smart decisions to bring more leads to your business. 
     
  4. Interact with your Customers/ Audience
    When you maintain an online presence its necessary to solve your customer’s queries as quickly as possible. If a social media manager knows your business in and out he/she might be able to communicate with your audience directly and solve their queries and interact with them. People expect quick replies from any business so make sure you have someone appointed to carry out that task.
     
  5. Manage and Track Campaigns
    A social media manager can save your business time and money by properly analyzing the campaigns set. It is of prime importance when you begin any campaign you must track the outcome of both successful and unsuccessful campaigns to get a detailed overview of what your customers are exactly liking or disliking. The purpose of setting up any campaign is to achieve the targets you have set and with the help of a social media manager you can achieve that.
    Manage and Track Campaigns
  6. Generate Fresh Ideas
    A Social media manager must know about the on-going trends in the market or must be able to create any viral trend for the audience. He/She is someone who has a head full of new and creative ideas that can be used to generate fresh content for your social media page. The Knowledge of social media combined with their experience to generate the most interaction and attention on social media.  
     
  7. Saves Time
    As you are running a business, you might be good at multiple things. But there is a huge difference between knowing things and actually executing things. To handle any business you might need multiple departments like networking, designing, marketing, development, IT, Human resources, etc. So you need to hire such people who’re excellent at their work and whose ideologies match with your business. The hiring process can be difficult sometimes. But once you find the perfect candidate for that post it might eventually help you in taking your business forward and saving your time. In addition, a social media manager can post the content on the scheduled time which can be difficult for you to do so. 
    Saves Time
    Hiring a social media manager can provide your business with long-term success. So, having professional expertise in this area will do more than just guarantee an active social media presence. It will improve customer service, perfect branding, increase sales, generate leads, network with your audience, generate content, and much more.