What does it mean Mobile-First Indexing for your websites?

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Is your website mobile friendly? If not! Then hurry up! Google has something up on their sleeves.

If you are a techie and are into websites, you must have probably heard of the word Mobile indexing. These are the latest development efforts undertaken by Google to increase mobile usage and make it more users friendly.

However not many know this upcoming and rising trend and what it means for the world’s most top search engine?

What is mobile indexing?

  • It is like a mobile version of your website
  • It is the starting point for Google to get on with the indexing of the pages and becomes the baseline for all the other usages
  • However, it is not only a mobile-only site.
  • If the site does not have a mobile-friendly version, then even then it can be included in the index.
  • However, that could impact your rankings drastically as compared to the ones who are having mobile rankings.

This version is starting from July 1 and it will be analyzed and ranked on the basis of this only.

The announcement was made by John Mueller, who is the Developer Advocate on Google at the San Francisco office. It will be officially be known as the ‘Mobile-first indexing, while previously it was called Google search websites.

For the older and the existing websites, Google will look into the determination of the mobile indexing of the websites and the default state of the new websites will be the mobile-first indexing. Mobile indexing will go a long way in providing the much-needed boost for the websites.

What is exactly a mobile-first indexing? Some FAQ for the common man.

  • What is exactly switching to mobile-first indexing?

mobile-first-indexing

As the searches on the mobile are increasing, it is necessary to give priority to the mobile searches which happen and they should be extremely professional.

  • So what exactly is a search engine index?

It is a collection of different pages and documents, which the search engine has discovered and which mainly crawls through the different web links and gives them the priority to make way through the web links.

search-engine-optimization

It is simply like Google makes its way to crawl from the mobile web pages to the browser.

  • But what if people do not have a mobile site?

You need not worry at all. Google will crawl your desktop version instead.

However, it makes sense to use the make your website mobile-friendly as it is the need of the hour and it will be easier for your audience to view and you will also subsequently generate leads from it.

  • What if the mobile site has less content than the desktop one? Will it affect the indexing?

Well to some extent yes, as Google will crawl the rich content first and then move on to the next content.

So it makes sense to make a responsive website, which will have equal contents so that they can generate an equal level of traffic.

The expandable content on Google is hidden in tabs and various navigations and so it can be difficult to view it. Also, it may not be weighed as high as you want it to be. SO at times, it makes sense to use the mobile version as the content may not be hidden that much as compared to the desktop version.

  • Will changing to mobile version affect the overall rankings?

Well, there might not be a huge change in the rankings, but this is only over a matter of time that might happen and soon mobile will start taking a big jump in the overall ranking patterns.

  • How can you be sure that Google has seen your mobile pages?

There is the Fetch and the Render tool which Google uses. You can enter the option, the Smartphone user agent and can see your mobile phone index accordingly. So what Google exactly shows you in the web pages will be exactly what is crawling on the desktop version.

  • So likewise will Google have different indexes for the desktop and the mobile version?

Initially as they are in the nascent stage, Google will have two versions, but later on, they plan to have a single version for their desktop and the mobile site.

As initially, it may so happen that people will absolutely have no idea that they are using two versions and that people may at times get confused.

So initially Google plans to have only a single version of the mobile site.

  • The canonicals: Do you need to change them?

According to Google, canonicals need not be changed and they can be listed as it is on their blog post.

The mobile indexing initiative has not been something which has been launched now and in recent times. Google has been working on the same since the year 2016 and the first rollout plan was in the year December 2017.
It was only in the last year, that Google began to expand its plans for a rollout and then made way for the Google bolt for the indexing plans.

So you see how big and huge mobile indexing is going to be. So invest hugely in the mobile SEO now and not just the desktop version of SEO.

Below we give you some basic tips on the mobile version of building your website-

  • A mobile-friendly test-

It is extremely essential to have a mobile-friendly test and you need to see that each page should be tested separately as to give authenticity to the same. Testing all the pages will help you get a clear idea on the same and make you realize where your SEO factor lies.

  • Check Google search console-

google-search-console

The basic test is also the Google search console. You can go to the dashboard and then Search traffic and then Mobile Usability.

It will show all the relevant searches on the website and put forward your SEO score.

You will also see a graph on your mobile usability index and then also find a report on the same with it.

There you address several issues such as-

    • The viewport is not set

    • There are too many close clickable elements

    • Content is too wider than the screen

    • Text is very small

You need to rectify these problems first when you decide to make a mobile SEO friendly website.

  • Optimize your site speed-

The speed of your mobile website should be in top gear. Google AMP is the future of your mobile website. So it should have a good speed.

You can at times also run a page speed test and see to it that it runs well and is in top gear. Maintaining a good speed is very vital in today’s world and is an extremely essential part of SEO.

  • Optimize for the keywords-

Mobile searches are different as compared to the desktop version. So the optimization should also be on the same lines.

One way to get a hold of this is to optimize for your keywords and then make way for voice search as the main option. If you do want mobile search queries relevant for your website then you need to follow the following track-

  • Console
  • Search traffic
  • Search analytics

And then generate the report for the queries, positions and the different comparisons between the mobile and the desktop.

You should focus on Google SEO-

seo-services

What does Google SEO exactly stand for?

  • Google My Business-

GMB is good ways of a professional SEO technique. You have to simply register a high-quality description of your business and services and then you can re-align your brand identity with the same.

  • Local reviews-

Local reviews matter and how! Positive reviews have a perfect Google search algorithm and the interaction with a happy customer will work for the web crawlers.

If at all there are negative reviews, then try to answer them in a professional manner as it will help a lot.

Never leave a review with a negative reply.

  • Schema Makeup-

Schema has various categories for your business and ads up the required value.

The categories are

How many hours are open?

The price range

The accepted payments

And many other strong attributes which will address your profile and make way for the most relevant profiles on the Google search engines.

You need to up your game for the various mobile SEO friendly techniques as it is the need of the hour and an important way of staying in the Google search engines.

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