What is the first thing which comes to your mind when you enter a cafe or a restaurant?

You involuntarily focus on the interiors, in short, the ambiance of the hotel. You also at times choose the restaurant on the basis of the interiors or the ambiance of the hotel. So the interiors so also be the main outlook in setting up a cafe.

Dining out nowadays has become a wholesome experience, what with people focussing not just on food but also on the overall atmosphere of the place. With globalization taking great strides ahead, there is a heightened shift in the tastes of people. The good gourmet experience is not the only thing which entices the new age foodie, but also the kind of place he is dining in. So at such time designing plays a very important role in setting up a cafe. A good interior designing is very important in setting up a cafe or a restaurant.

We take a look-

The Entrance

entrance-of-cafe

  • It has to be perfect.
  • It casts the first impression on your potential customers
  • It should be subtle and inviting.
  • People should feel like entering the place.
  • You can decide the entrance of your restaurant based on the themes of your hotel.
  • It should be well-maintained and easy to open and enter.
  • Your entrance should be able to make a statement at the same time put a lasting impression on your patrons.
  • At the same time, it should have a free-flowing circulation for the staff as well as the customers at the same time.

 

The Exteriors

exterior-of-cafe

  • How much important are the interiors of the hotel, so are important the exteriors.
  • It should be welcoming, and people should feel that they have come to the right place and that they are going to have a good time.
  • It should be commercially viable, but also should have a warm touch to it.
  • One main aspect is that you can use tall windows so that the prospective customers can have a glimpse of the interiors of the hotel.

 

The Lightning

lightning-of cafe

  • A flash of perfect lightning is the cynosure of any interiors, especially of a restaurant.
  • It should be just perfect.
  • Not too bright, not too dull. People should feel relaxed when they enter the place.
  • And mind you, the most important, they should be able to see the food and talk to each other.
  • Nobody likes extremely dull lightning.
  • Good lighting also, by default creates a good mood among your patrons and increases their need for the appetite.

 

Next comes the colors 

  • Colors are the most important aspect of any kind of interiors.
  • You must have heard about color psychology right?
  • Colors affect our mood and so they must be used very cleverly and strategically and according to the theme of your cafe or restaurant.
  • If it’s a cafe, it makes sense to use bold colors as most of the crowd coming in would be young and would suit the overall theme of the cafe.
  • YOU can also infuse beautiful visuals in it and give it a new and stylish zing to it.
  • It is a restaurant, then making use of sophisticated colors makes sense.
  • As it would be in sync with the different type of crowd coming in.
  • So choosing the right kind of colors is very important.
  • Your cafe, for example, can also be a representation of a coffee shop.

 

The Menu card

menu-card-cafe

  • One of the most important aspects of a restaurant is the menu card.
  • It should be clear, visible, the font should be readable and most importantly, it should have the logo of your hotel.
  • The logo designed should be such that it should be easily recognizable and people should remember it.
  • The different dishes displayed should be properly readable and people should be able to make accurate choices from them.

 

The Seating arrangement

  • Let’s face it. What is most important when it comes to going to a restaurant?
  • A place where you can sit and chat at leisure.
  • The seating arrangement should be just perfect, with comfortable seats and chairs situated at a good distance so that the privacy is very well maintained.
  • The material used should also be perfect and not too tacky or gaudy.
  • It should be very comfortable to be sitting on.

 

The Staff uniform

staff-uniform

  • Yes, it is very much an important aspect of designing.
  • Imagine the steward or the captain coming up to you in the most out of the place look?
  • Would you even like to give the order?
  • A smart and well-dressed staff have a good impression on the customer.
  • In a cafe, an informal look is fine, but a restaurant is a more formal place to dine at, and should more svelte uniforms.

 

Choosing your kitchen location

kitchen-location

  • The kitchen is probably the most important place in a cafe or a hotel.
  • But it should be situated away from where the people are going to dine in.
  • Nobody likes the smell of your food cooking in a closed atmosphere, while everyone would only like to taste it.
  • Also, the kitchen should adhere to all the safety norms and the overall safety of the staff.
  • The rest of the important aspects such as the chimney, the electrical wiring, freezing units should also be carefully designed and well placed for the security of the staff.
  • It should also have appropriate plumbing services.

 

The Cutlery

Cutlery

  • How would you want your cutlery to be?
  • Small, big medium? What color would you want it to be overall?
  • The colors of the cutlery would go with the overall theme of the restaurant and would compliment at the same time.

 

The indoor air quality and ventilation

air-ventilation

  • If it is an open space hotel, then there is automatically no need for ventilation.
  • But if you have a closed ambiance, then it is extremely important to have proper air ventilation.
  • So while designing, also look out for good air ventilation.

 

Waiting area

  • The often most overlooked area, it is as important as the entire set up of the hotel.
  • There should be enough space for the waiting guests to be seated and waiting for their turn
  • The guests should feel comfortable while waiting.

 

The Branding

setting-up-cafe

  • What is the name of your cafe/ restaurant going to be?
  • Is it going to be simple or having a more uncommon name?
  • Advertising is crucial for various important reasons-
  • For your prospective customers and secondly they should feel like coming to your restaurant.
  • Social media your go-to tool while opting for branding.
  • You can show various images of the cafe on your Facebook page and include various posts of it.
  • You can build an attractive website. Should be easy to navigate, and should have the basics included such as the location of your restaurant, contact number and the menu which you offer.
  • For the website, always keep your target audience in mind, having a neat, simple and clean design.
  • Use neutral and soft colors in the background so that the text is readable
  • Avoid uploading PDF menus.
  • Amazing and top quality photos are extremely essential.
  • Integrate various social media platforms.
  • Putting ads in the local paper will do half of your branding offline work.
  • It will also help create awareness of your cafe.
  • Create mailers to send out to potential clients and communicate about your restaurant to your brand.
  • You can for e.g. – send various delivery coupons and offers at your cafe.
  • Offer promotional titbits to your first customers. Like a free drink or a dessert.
  • Exceptional hospitality is always remembered.

Location of the cafe/restaurant

  • The location of your restaurant should be a well thought out plan.
  • Is it going to be in the middle of the city, or located far from the city?
  • How can your prospective client’s commute?
  • Who are your potential competitors if you have your cafe in the middle of the city?
  • Is there enough parking nearby the vicinity of your restaurant?
  • Remember the location can make or break the reputation of your cafe. So choose a location wisely.

 The target audience of your cafe/restaurant

  • You will need to carry out effective market research while deciding on the target audience of your cafe.
  • Who will be your potential customers? What would be their preferences be like? What would they like to have?
  • All these things should be taken into consideration when deciding the target audience of your website.
  • With first-hand information, you can get a clear idea about you will go about designing the decor of your hotel.
  • What kind of cuisines you will be having?
  • It will also help you decide on the overall decor of your cafe/hotel/ restaurant.

 

Launching of the business

set-up-restaurant

  • Finally when you have actually zeroed on all the final aspects of designing, then comes the part of the actual launch of the website.
  • Planning a launch event is a great way to do this.
  • You need to decide on your budget and how will you go about planning the entire budget spread and how will you decide on the total budget of your restaurant.

 

Owing a restaurant or a cafe brings with it, own shares of responsibilities which require to be on your feet. However to set up a good design eventually you need to focus on all the aspects of designing a cafe such as the interiors and all the other technical dimensions also which come with it.

Also, the various budget constraints should also be taken into consideration while deciding on the entire blueprint of the restaurant. So take a good 360-degree view of planning before making your dream of opening a restaurant.